The #1 way to completely eliminate client revisions (and have them thank you for it) (Rule #6)

  The perfect time to ask for a referral (and the exact words to say to guarantee you get it) (Rule #9)

 What to do when you royally screw up copy you ALREADY sent (Rule #12)

 What to do when a client asks you for a discount (And no... it's not "give them a discount") (Rule #15)

 A sneaky little way to keep clients from blowing you up 24/7 (Rule #18)

 A "4-minute" trick that gets your copy approved almost instantly (Rule #21)

 My "3 Deep" Tactic that guarantees you don't get fired when "new management" comes in... (Rule #24)

 Exactly how "far ahead" you should be with the copy you write (Rule #28)

 What to do when your client's customers are pissed off about copy you wrote (Rule #29)

 The only thing you need to know before you ever take a revenue share deal (this lesson cost me $30K... and NO it's not "have a contract") (Rule #34)

 The not-so-obvious broken thing your client needs to fix before writing copy (or your copy will be utterly useless) (Rule #52)